Fundamentos de marketing (Registro nro. 1582)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00512nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007-018954-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | S792f / CG. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Stanton, William J. |
| -- | Etzel, Michael J. |
| -- | Walker, Bruce J. |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentos de marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11 edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Mc Graw Hill; |
| Place of publication | México |
| Year of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 789 paginas: |
| Other physical details | 25 cm.; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing moderno.-- Mercados meta.-- Producto.-- Precio.-- Distribución.-- Promoción.-- Marketing en campos especiales.-- Administración del esfuerzo de marketing.-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Administración - Mercado |
| -- | Marketing - Mercadeo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| CURC | CURC | 15/11/2014 | 658.8 /S792f / C,G. | 11000340 | Books |
| CURC | CURC | 09/08/2019 | 658.8 / S792f / CG. | 11001992 | Books |
| CURC | CURC | 09/08/2019 | 658.8 / S792f / CG. | 11001991 | Books |