Publicidad (Registro nro. 3198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 970-26-0642-X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 / |
| Item number | R951p / CG |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Russell, J. Thomas |
| 245 ## - TITLE STATEMENT | |
| Title | Publicidad |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | México |
| Name of publisher | Pearson |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 784 pág. |
| Other physical details | 27 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | El lugar de la publicidad - Planeación de la publicidad - administración de la publicidad - Medios - Creación de la publicidad - Otros entornos de la publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Publicidad - Comercio - Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| CURC | CURC | 28/01/2019 | 659.1 / R951p / CG | 11001933 | Books |