Estrategia de marketing / (Registro nro. 129)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01187cam a2200241Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9706864962 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789706864963 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | F477e / C,G. |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ferrell, O. C. |
| 245 10 - TITLE STATEMENT | |
| Title | Estrategia de marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | México : |
| Name of publisher | Thomson, |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 628 paginas: |
| Other physical details | 26 cm. il. ; |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Marketing strategy, 3rd ed. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing en la nueva economía.-- Planeación estratégica del marketing.--Análisis de situación. recopilación y análisis de la información de marketing.-- Análisis SWOT Un marco de referencia para desarrollar la estrategia de marketing.-- Administración de las relaciones con los clientes.-- Segmentación de mercados, marketing meta y posicionamiento.-- Estrategias de productos.-- Estrategias de precio.-- Administración de las cadenas de distribución y abastecimiento.-- Comunicación de marketing integral.-- Ética y responsabilidad social del marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mercadotecnia |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parres, Verania de, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| CURC | CURC | 17/11/2014 | 658.8 / F477e/ C,G. | 11000358 | Books |