Marketing / (Registro nro. 131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00767cam a2200229Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9706861998 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | L363m / C,G. |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lamb, Charles W. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | México : |
| Name of publisher | Thomson; |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 751 p. : |
| Other physical details | il. col. ; |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | El mundo del marketing.-- Análisis de las oportunidades en marketing.-- Decisiones de productos.-- Decisiones de distribución.--Decisiones de promoción.-- Decisiones de precios.-- Marketing dirigido por la tecnología. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mercadotecnia. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mercadotecnia |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| CURC | CURC | 17/11/2014 | 658.8 / L363m / C,G. | 11000346 | Books |