investigación de Mercados. (Registro nro. 1559)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00611nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 968185909-x |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83/ |
| Item number | A111i / CG. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Aaker, David .A. |
| 245 ## - TITLE STATEMENT | |
| Title | investigación de Mercados. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | cuarta edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | México: |
| Name of publisher | LIMUSA; |
| Year of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 776 paginas: |
| Other physical details | Investigación de mercados; |
| Accompanying material | Libro. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Naturaleza y alcance de la investigación de mercados. -- Recolección de datos. -- Análisis de datos. -- Tópicos especiales en el análisis de datos. -- Aplicaciones. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Investigación de mercados |
| -- | Metodos de investigación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| CURC | CURC | 21/10/2015 | 658.83 / A111i / CG. | 11000088 | Books |