Elementos básicos de la mercadotecnia. (Registro nro. 1590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00663nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 968-444-502-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 / |
| Item number | E74e /C,G. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Esqueda Nassar, Arlette. |
| 245 ## - TITLE STATEMENT | |
| Title | Elementos básicos de la mercadotecnia. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | México: |
| Name of publisher | Prentice Hall, Pearson educación; |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 116 paginas: |
| Other physical details | 27cm.; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Bienvenidos a los sistemas tutoriales.-- Acerca de tutorial.--Indice de elementos básicos de la mercadotecnia.--Comportamiento del consumidor.-- Fijación de precios.-- Programa promocional.-- Posicionamiento. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Administración |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Flores Cedillo, Arlette |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| CURC | CURC | 20/11/2014 | 380.1 / E74e / C,G. | 11000395 | Books |