Investigación de mercados (Registro nro. 2881)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 970-10-0960-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 / |
| Item number | K51i |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kinnear, Thomas C. |
| 245 ## - TITLE STATEMENT | |
| Title | Investigación de mercados |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | México |
| Name of publisher | McGraw Hill |
| Year of publication | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Diskette 3 1/2 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Diskette 3 1/2 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mercadeo -- Marketing -- Investigación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Visual Materials |
| Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| CURC | CURC | 14/05/2018 | 658.83 / K51i | 15000064 | Visual Materials |