Publicidad y comunicación integral de marca (Registro nro. 467)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00615nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9706862803 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 / |
| Item number | ø395p / CG. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Thomas C.O.´Guinn |
| 245 ## - TITLE STATEMENT | |
| Title | Publicidad y comunicación integral de marca |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | México: |
| Name of publisher | Thomson; |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 757 paginas: |
| Other physical details | 27cm.; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | El proceso: la publicidad en los negocios y la sociedad.--Planificación:Análisis del entorno publicitario.-- Preparación del mensaje.--Colocación del mensaje en medios convencionales y "nuevos".-- Comunicación integral de marca. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Administración |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| CURC | CURC | 20/11/2014 | 659.1 / ø395p / CG. | 11000434 | Books |