Investigación de mercados contemporáneo (Registro nro. 532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 968-7529-57-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 / |
| Item number | M333i / C,G. |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Carl Mc Daniel |
| 245 ## - TITLE STATEMENT | |
| Title | Investigación de mercados contemporáneo |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4a edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | México: |
| Name of publisher | Thomson editores; |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 858 paginas: |
| Other physical details | 26 cm; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Introducción a la investigación de mercados.-- Creación de un diseño de investigación.-- Adquisición de datos.--Análisis de datos.-- La investigación de mercados en acción. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Administración |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| CURC | CURC | 17/11/2014 | 658.83 / M333i / C,G. | 11000342 | Books |