El senior marketing : (Registro nro. 93)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00768nam a2200205Ka 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9701502388 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 / |
| Item number | T784s /CG. |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tréguer, Jean-Paul. |
| 245 13 - TITLE STATEMENT | |
| Title | El senior marketing : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | México : |
| Name of publisher | Alfaomega, |
| Year of publication | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 123 p. : |
| Other physical details | il. ; |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Le senior marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Una increíble ceguera de marketing.--Un mundo de sienes que encanecen.-- Consumo: El maremoto de los seniors.--!Acabemos con los prejuicios!.-- Los estados Unidos, pioneros del senior Marketing... |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Administración |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Investigación de mercado. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumidores por grupos de edad. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Comportamiento del consumidor. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ANCIANOS CONSUMIDORES. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| CURC | CURC | 21/11/2014 | 380.1 /T784s / CG. | 11000408 | Books |