@book{155,
	author = {Cunningham, Michael J. and Fernández Enríquez, Laura,},
	title = {B2B: cómo desarrollar una estrategia de comercio electrónico.},
	publisher = {Prentice Hall :},
	year = {2001.},
	address = {México :},
	note = {Traducción de: B2B How to build a profitable e - commerce strategy.}
}