@book{1590,
	author = {Esqueda Nassar, Arlette. and Flores Cedillo, Arlette},
	title = {Elementos básicos de la mercadotecnia.},
	publisher = {Prentice Hall, Pearson educación;},
	year = {2000.},
	address = {México:},
	edition = {1a ed.}
}