@book{2704,
	author = {Delgado Zegarra, Jaime R},
	title = {Publicidad Régimen Jurídico y Práctica Comercial},
	publisher = {Instituto de Derechos del Consumidor- IDC;},
	year = {1993.},
	address = {Lima Perú:},
	edition = {1° ed}
}